A common problem that often rears its head in Sales critical marketing forms is their failure to send the correct information to the right people.
The solution: Managing the forms through a CRM like HubSpot, MS Dynamics or similar.
Using a 3rd party CRM solution makes sense, as they are a dedicated team committed to improving, maintaining and testing things like mission-critical forms for sales and marketing teams.
Here are 5 reasons why we should use CRM Forms for sales and marketing collateral across various assets.
It’s worth considering a CRM-based solution, especially when you have 5 or more websites that could be using the same contact/sales forms. Or if you need to constantly create new forms for multiple campaigns spread across various media publications.
When asking for a public endorsement from one of your clients, it’s essential to approach the request strategically and respectfully to ensure a positive response.
Here are key things to consider and ask for:
Remember that building a positive and respectful relationship with your client is key to securing a public endorsement. Approach the request with their interests in mind, and be flexible and accommodating to their needs and preferences.
Many people consider Branding to be the creation of logos and artwork that goes into marketing and advertising material. And though this is one of the ways that a brand introduces itself to the world, there are several steps to consider before developing the visual aspects of a brand.
Considering these steps essentially helps us create a brand that is effective in the space we are trying to position in. Brands that are well-defined and have a strategy can ultimately have a deep emotional response with their clients or consumers and eventually develop lifetime relationships that can be very valuable.
The following basic template can help us develop a Brand Strategy.
Accessing data from a website follows a conventional path that has not changed since the introduction of content management systems (CMS). But now, with the onset of AI tools, quantum computing and the increased popularisation of Web 3, we might be on the cusp of breaking the mould again as we once did when we moved from static HTML websites to CMS-based systems.
Let’s first look at the traditional CMS data retrieval strategy and examine a possible model where ChatGPT becomes the engine that drives the website.
You click a menu item, it requests the data from a server, and it spits out information that has been pre-defined by an author through a content management system (CMS).
This pathway is straightforward, efficient, and requires very little server-side processing, but the content remains constant and unchanging. The data on the page often remains dormant and becomes outdated very quickly, especially in an ever-changing technological world. The data is essentially static/lifeless.
Here is a diagram of the traditional data retrieval pathway:
With the dawn of AI tools such as ChatGPT, we might now see this conventional pathway evolve from a traditional website into a living, breathing organism.
A website that will start to learn from:
All this might help build AI prompts to serve fully customised content speaking directly to the user’s wants and needs.
The website adapts whenever there is new content on the topic, sorts the information, and dynamically updates data on a page whenever the user requests it.
AI-generated content is how all content-related data on websites could operate in the future. AI will improve the information landscape, bringing the most up-to-date information to the end user faster and more efficiently than ever before.
Integrating AI systems will be more successful in enhancing the user experience when combined as a layer that replaces conventional pathways or actions. AI essentially will step us closer to a Start Trek world of voice prompts, AI assistance and server-side access points, ultimately evolving the user experience from what it is today.
Design Hierarchy is not Visual Hierarchy; they are two different things. Design Hierarchy is the process by which a document is created by using systematic steps and pre-defined fundamental guidelines.
When I create a document, I use the following Design Hierarchy:
The following VS Code extension will help you:
Extension Name: SFTP
Author: Satiro Marra
Documentation: visit
{
"name": "Site name",
"host": "host name",
"protocol": "sftp",
"port": 9,
"username": "username",
"password": "password",
"remotePath": "//",
"uploadOnSave": false,
"useTempFile": false,
"openSsh": false
}